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What is positioning? — Consultant’s Mind

Marketing strategy is an enormously vast, fun, and exciting topic. In that forest of thinking, I would argue that positioning is the first-domino idea to consider. It’s a 40 year-old idea that is just as important as it was in 1972, when Al Reis and Jack Trout wrote a fateful article in Advertising Age here. When student asks…

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10 Things You Shouldn’t Include in Your Security Awareness Training Program — Spiceworks Community

If you want to succeed with your organization’s security awareness program, here are some of the top „faux-pas“ you should be sure to avoid. Here are some of the errors we have seen over the years that you do not want to make. 1) AVOID: Singling out employees that click on a phishing link and…

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TALENTpro 2018 in München — hzaborowski

Am 22.03.2018 treffen Sie mich auf der TALENTpro 2018 in München. Dort werde ich im Rahmen der halbtägigen Konferenz „Public Sector @TALENTpro“ von 11.30-12.15 Uhr einen Vortrag zum Thema „Einstellung ist Einstellungssache – oder: Vom Bewerber zum Menschen!“ halten. Das komplette Programm dieser Konferenz für den Öffentlichen Dienst finden Sie hier. Danach geht es von 13.30…

über TALENTpro 2018 in München — hzaborowski